Use of Images and Messages

Doras is committed to the values of the Dóchas Code of Conduct for Images and Messages, including a belief in the equality of all people and acceptance of the need to promote fairness, solidarity, and justice.

Doras has signed up to the Dóchas Code of Conduct for Images and Messages, which provides a framework of guiding principles that organisations can refer to in designing and implementing their public communications strategy. We are committed to the values of the code including a belief in the equality of all people and acceptance of the need to promote fairness, solidarity, and justice. Where reasonable and practical, within the need to reflect reality, we strive to:

  • Choose images and messages based on the values of respect, equality, solidarity and justice;
  • Truthfully represent any image or situation in its immediate and wider context in order to improve public understanding of the complexities of the issues involved;
  • Avoid images and messages that potentially stereotype, sensationalise or discriminate against people, situations or places;
  • Use images, messages, and case studies with the full understanding, participation and permission of the subjects (or their parents/guardian);
  • Ensure that those whose situation is being represented have the opportunity to communicate their stories themselves;
  • Establish and record whether the subjects wish to be named or identifiable and always act accordingly;
  • Conform to the highest standards in relation to human rights and the protection of vulnerable people.

Download the Code of Conduct or go to the Dóchas website for more information. To contact the Doras Communications Officer about any aspect of the Code of Conduct or our implementation of the code, please email info@doras.org or call 061 310328. We welcome your feedback.